Privacy Policy

Effective Date: September 13, 2026

Applicable Law: Privacy Act 1988 (Cth) & Australian Privacy Principles (APPs)

1. Introduction & Overview

This Privacy Policy applies to Wallforma Australia ("Wallforma", "we", "us", or "our"), accessible via wallforma.com.au. We specialize in high-quality architectural wall paneling, acoustic slatted wood panels, decorative wall cladding, and interior design solutions delivered across Australia.

Wallforma is committed to protecting your personal information and respecting your privacy rights. This document outlines how we collect, use, disclose, hold, and safeguard your personal information in compliance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), the Spam Act 2003 (Cth), and other relevant Australian privacy regulations.

By accessing our website, placing an order, requesting sample swatches, registering an account, or interacting with our customer support team, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

2. Personal Information We Collect

We collect personal information necessary to deliver our products and services, process orders, manage freight logistics, and provide customer support. The types of personal information we may collect include:

Identity & Contact Details: Full name, business/company name, ABN (for trade accounts), email address, phone number, billing address, and Australian shipping/delivery address.
Order & Transaction Details: Records of items purchased, order history, custom wall panel dimensions, sample kit requests, trade account inquiries, quotes, and payment confirmations.
Payment Details: Payment card details, billing address, and third-party payment identifier tokens (e.g., Credit/Debit Card, PayPal, Afterpay, Zip, Apple Pay). Note: All credit card processing is handled securely through encrypted, PCI-DSS compliant payment gateways; Wallforma does not directly store complete credit card numbers.
Technical & Browsing Data: IP address, browser type and version, operating system, device identifiers, time zone settings, referral sources, pages viewed, time spent on pages, and navigation paths.
Customer Care & Interactions: Records of communications via email, live chat, contact forms, phone calls, product reviews, and customer feedback.

3. How We Collect Personal Information

We collect personal information directly from you through various touchpoints, including when you:

Browse and navigate our website (wallforma.com.au);
Purchase wall panels, accessories, or order sample kits online;
Apply for or register a Trade / Commercial / Designer Account;
Subscribe to our marketing newsletters, style guides, or promotional campaigns;
Contact our customer support team for product advice or freight quotes;
Participate in surveys, design contests, or submit project photos and reviews.

We may also collect technical data automatically through cookies, pixel tags, server logs, and web analytics tools when you visit our website.

4. Purposes for Collecting, Holding, and Using Personal Data

Wallforma collects, holds, and uses your personal information for primary business purposes including:

Order Fulfillment & Logistics: Processing, packing, and dispatching orders, coordinating freight/courier delivery across Australia, and sending shipping updates.
Customer Support: Handling inquiries, providing technical product specifications, processing returns, warranties, and sample requests.
Account Management: Managing customer profiles, trade discounts, wholesale pricing tiers, and transaction history.
Marketing & Communications: Providing updates on new product launches, architectural design trends, promotional offers, and tailored content (subject to your opt-in preferences).
Website Optimization & Security: Enhancing website security, user interface, analytics, preventing fraudulent transactions, and ensuring platform stability.
Legal Compliance: Meeting tax, accounting, product warranty, and regulatory obligations under Australian law.

5. Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We share your information only with trusted third-party service providers who assist us in operating our business and serving you, including:

Freight & Delivery Partners: Couriers and logistics companies (e.g., Australia Post, Allied Express, Toll, TNT/FedEx, local freight carriers) strictly to fulfill product deliveries.
Payment Gateways: Secure merchant platforms (e.g., Stripe, PayPal, Afterpay, Zip, Shopify Payments) to authorize and complete transactions.
E-Commerce & IT Hosting Providers: Platform providers (e.g., Shopify), cloud server hosting, database administrators, and technical support services.
Marketing & Analytics Services: Communication platforms (e.g., Klaviyo), search engines, and analytics services (e.g., Google Analytics, Meta Pixel).
Professional Advisors & Regulatory Authorities: Accountants, legal counsel, auditors, or law enforcement bodies where required or permitted under Australian law.

6. Overseas Data Transfers

Some of our third-party service providers (such as cloud storage, database, analytics, and software hosting platforms like Shopify, Google, Meta, or Klaviyo) store or process data on servers located outside Australia (including the United States, Canada, Singapore, and Europe).

Where your personal information is transferred overseas, Wallforma takes reasonable steps to ensure that external service providers handle your personal data securely and in a manner consistent with the Australian Privacy Principles (APP 8).

7. Direct Marketing & Opt-Out (Spam Act 2003 Compliance)

Wallforma complies fully with the Spam Act 2003 (Cth). We will only send you commercial electronic marketing messages (SMS or email) if you have provided express or implied consent.

You can opt out of direct marketing communications at any time by:

Clicking the "Unsubscribe" link located at the bottom of any marketing email;
Replying "STOP" to marketing SMS messages; or
Contacting us directly at info@wallforma.com.au with your opt-out request.

Note: Opting out of marketing communications does not affect transactional emails regarding active orders, delivery updates, or essential account notices.

8. Cookies and Tracking Technologies

Our website wallforma.com.au uses cookies, web beacons, and similar tracking technologies to enhance user experience, collect operational metrics, and deliver personalized content.

Essential Cookies: Necessary for basic core functions such as shopping cart memory and secure checkout.
Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics) to improve catalog navigation and site layout.
Advertising Cookies: Allow us to display relevant advertisements across remarketing networks (e.g., Google Ads, Meta Ads) based on your browsing preferences.

You can manage or disable cookies through your web browser settings. Please note that disabling essential cookies may impact your ability to place orders on wallforma.com.au.

9. Data Security & Storage

We take reasonable technical, administrative, and physical safeguards to protect your personal information against loss, misuse, unauthorized access, modification, or disclosure. Key security protocols include:

Encrypted transmission using SSL/TLS protocols across the website;
Secure database storage with restricted, role-based staff access controls;
Regular security checks and system monitoring.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by Australian tax and legal record-keeping rules. When personal information is no longer needed, we securely destroy or permanently de-identify it.

10. Accessing & Correcting Your Personal Information

Under the Australian Privacy Principles (APPs 12 & 13), you have the right to request access to the personal information we hold about you, and to request corrections if you believe the information is inaccurate, out-of-date, incomplete, or misleading.

To request access or correction, please contact our Privacy Officer at info@wallforma.com.au. We will respond within 30 calendar days. Identity verification may be required prior to releasing or modifying records.

11. Complaints and Dispute Resolution

If you believe Wallforma has breached the Australian Privacy Principles or handled your personal information improperly, please submit a written complaint to:

Wallforma Australia Privacy Complaints

Email: info@wallforma.com.au

Subject Line: Privacy Complaint — Attention: Privacy Officer

We will investigate your concern promptly and provide a written response within 30 calendar days. If you are unsatisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992
Postal Address: GPO Box 5218, Sydney NSW 2001

12. Third-Party Websites & External Links

Our website may contain links to external third-party websites (e.g., interior design blogs, social media platforms, carrier tracking portals). Wallforma is not responsible for the privacy practices, content, or policies of external sites. We encourage you to review the privacy statements of any third-party websites you visit.

13. Updates to This Privacy Policy

We may update or revise this Privacy Policy periodically to reflect changes in our business practices, technology, or legal requirements. The updated policy will be posted on wallforma.com.au with an updated "Effective Date". Your continued use of our website following any changes signifies your acceptance of the revised policy.

14. Contact Us

For any questions, feedback, access requests, or privacy inquiries concerning this policy, please contact us:

Wallforma Australia

Website: wallforma.com.au

Customer Care Email: info@wallforma.com.au

Trade Accounts & Support: support@wallforma.com.au

Service Location: Australia Wide (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart & Regional AU)